The BJP is preparing for a unique outreach experiment in poll-bound Kerala with focus on its engagement with the Christian community, not through central rhetoric but through faces drawn from the community.
Once the assembly elections are announced, at least 18 Christian MLAs from three BJP-ruled or BJP-allied states including Goa, Nagaland and Manipur are set to begin a coordinated door-to-door campaign in 37 key constituencies across Christian-dominated districts of the southern state.